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Measuring the impact of LLMs on lead generation in 2026

sep 3, 2026 · 6 min read

Share of voice, visibility, position, attribution: the full framework to measure what generative engines really bring to your lead generation.

Nathan Colson
in the journal
Nathan Colson

nathan colson

why this journal?

My favourite question: when someone asks ChatGPT which brand to pick, why does yours come first, or not at all? I spend my days testing, measuring and taking generative engines apart on real sites. And I love it. This journal tells the whole story: the wins, the misses, and what I learn from them.